Our Curated Brands
Winki Zinc was founded by Belinda, a girl who lives and breathes the ocean and the natural world. In every product she has made she has infused a little kindness, simplicity, sustainability and fun. Belinda has strived to produce a waste and plastic free business. She prioritises local ingredients, uses 99% biodegradable/recyclable packaging and lets nothing go to waste. At Winki Zinc they know the struggle to get sunscreen on your kids is real and that’s why they have made it easy and fun to apply. Winki Zinc is 100% natural, SPF30 and has been carefully formulated to provide long lasting protection.
Henlee Co is owned and operated by Kendall and Dean. It is a small family run business located in Perth, Western Australia. They have a passion for beautiful interiors and functional products. This is why they have created their vegan leather mats, because they are both beautiful and functional. Henlee was created from the lack of leather or vegan leather accessories for children. Dean and Kendall saw a huge opportunity to design their own range that was stylish yet practical.
Mae & Rae is a small business run by Corine in Australia. She was inspired by her two girls to design and hand make her own range of beautiful fabric bows and headbands. Her style is soft with subtle colours that will compliment any outfit while also being gentle and easy wearing for your little ones.
Play Up is a children’s clothing brand designed and manufactured in Portugal. They are extremely passionate about everything related to childhood and the growth process. At Play Up, they believe that it is possible to guarantee the current needs of our society, without compromising the future of generations. They are committed to counter the frenetic pace of industrial production and focus on becoming an ecological brand. Most of the accessories and raw materials that are used in their garments are Standard 100, by Oeko-Tex, Class I certified, which means they are free of harmful substances and suitable for contact with babies' skin.
Bobby G is an Australian kids fashion label founded by Georgie Bilder in Bondi, Australia. Bobby G provides little clothes for your little loves that have simple, minimal designs consisting of muted tones and modern prints. At Bobby G they are committed to provide comfort, durability and all made with beautiful organic cotton. Georgie apologises for the fact that your little babes will look even cooler than you!
Precious April was created by Vanessa Shen in Brisbane, Australia. The arrival of Vanessa’s precious daughter, April, was the very happy ending to a long fertility struggle. This struggle reinforced her belief that every child is precious. Precious April is a children’s clothing line that is ethically made and designed from the heart to celebrate every mother and child everywhere. Each item is crafted of the highest-quality natural fabrics for enduring value. Precious April is proudly partnered with i=Change and gives back $1 from every sale to support kids & women in need. They are proudly supporting Starlight Children's Foundation, My Room Children's Cancer Centre and UN Women.
Le Edit is a children’s clothing line created by Bianca, a mother of five in New Zealand. Le Edit is Organic + Merino + Unisex. All Bianca’s designs are created for her own children, hence why she will only use the highest quality natural fibres, GOTS Certified Organic Cotton and super soft 100% Merino Wool. Her whole range is unisex so that they can be handed down from children to children, no matter the gender.
Lane & Co was founded by sister duo Nikki and Bec in Brisbane, Australia. They have created the quirky brands Lacey Lane and My Brother John. The collections they have created are to assist and inspire the younger generation to have the confidence to wear their individuality on the outside. The girls have chosen factories that are a step above any other, with regular visits and excellent relationships. Their fabric is ethically sourced through their leading factory who adheres to meet all requirements of ethical practices and procedures.
Hunter Willow & Co was founded by Laura a FIFO wife and mum to three little ones. On her hunt for cute matching pj’s for her and the fam she came to realise that there was a gap in the market and this is how Hunter Willow & Co was born. The gorgeous pieces we have chosen for Arlix + Hufie are all GOTS Certified so ethically sourced and lusciously comfortable for your little one to sleep in.
Natural Rubber Soother company prides themselves on providing natural and safe items for your baby. They produce and source a number of key items that will help your baby grow from new born to toddler. Their most famous product is the Natural Rubber Soother, a unique dummy made from a single piece of natural rubber, providing a more hygienic and safe way to soothe your baby.
BIBS Denmark provide dummies that are a favourite for both mums and babies. They have been successfully on the market for more than 30 years. The classic and stylish BIBS dummy has been extremely well received worldwide and are also recommended by hospitals and children’s health nurses. All dummies are 100% free from BPA, PVC and phthalates. All products from BIBS are designed and manufactured in Denmark.
Seeds of Tomorrow was founded by a mum of a young child, lover of nature and a big believer in the power of positive thoughts and daily affirmations. Her wish was to create an activity that would bring these two loves together. Her dream came true when Seeds of Tomorrow was born and she could provide children and parents with the overwhelming benefits of affirmations, exploring and nurturing nature. The activities she offers allow kids everywhere to participate in from start to finish.They are gentle on our environment and brings about an awareness of self and connection to nature.
Nudie Bumm family are lovers of the ocean, chasers of the sun, travel a lot and dream big. They pride themselves on being an environmentally sustainable and eco-conscious brand. They value quality, comfort and are passionate about the environment. This is why they have chosen to use ECONYL® regenerated nylon, which is a recycled nylon sourced from discarded fishing net and ocean plastics. The manufacturing of their products are all ethical and they share a common vision of sustainability, accountability and transparency with their factory. Nudie Bumm donates 1% of their yearly sales to the Ocean Conservation.
Kiin Baby was founded in 2019 by Rose and her mum Merrill. While pregnant with her first child, Rose dreamed up the perfect products for her nursery. Her dream was based upon gender neutral designs and styles. At Kiin Baby the ladies pride themselves on taking inspiration from the natural world and at the same time leaving behind a minimal footprint. All materials are sourced from natural materials and safe.
Dove & Dovelet were established in 2014. They were the first to incorporate Eco wood and BPA free silicone into teething rattles and jewellery. They have now expanded into a wide range of eco-friendly and toxin free items. They pride themselves on being minimal and functional.
I dig denim is a Gothenburg based Swedish denim brand for babies, kids, and women, founded in 2009 by the designer Hanna Clavegård. Her dream was to design a unique look based on great quality denim and with a touch of Scandinavian design. They are inspired by the beautiful Swedish coastline with the wild ocean, eroded rocks and deep blue water. Her vision is to create unique clothing highlighting the DNA of I dig denim. The environmental and ethical aspects are extremely important for the team at I Dig Denim so they continuously work hard to find the best manufacturers who can provide organic fabrics.
Ardito Baby started off in January 2020 in Tamworth NSW. They were comitted to being able to provide mums with good quality babywear. Jo began selling popular brands that are saturated in the Australian market. However was never really able to find babywear that was made from great quality fabrics, while being affordable to mums. This is where her own brand Ardito Baby came to life. They design and manufacture beautiful pieces that are current in today's market, while ensuring they are made from the best quality fabrics for your little one. What's even better they, are actually well priced!
Bondi Booti is a mother daughter team. Elle grew up in the heart of Bondi watching her mum making away on the dining room table. Her purpose was to create Australian Made baby and toddler pieces that would be cherished and loved by people around the world. All of their pieces are ethically handmade in their home studios. They use earthy natural tones and focus on unisex designs. All items are pre-washed to ensure there’s no shrinkage - with your baby growing so fast, they want you to get the most out of every piece. Only high quality cotton and linen are used to make sure the clothing lasts through to hand-me-downs.
Pip N GigglesEllie is the creator of Pip n Giggles. She has three beautiful children, Dulcie, Henry & Lulu. Aged 3, 2 and 6 months. After having her second, Henry she knew that she wanted to be home with her babies full time. That’s when she started Pip n Giggles, in July 2020. After her first launch in July 2020 the amount of love and support they received was honestly such a shock and not expected. It was from then on it went from a little hobby to something she puts all her time and energy into ( In between looking after 3 tiny humans 24/7 ) . All of her designs are made to last through the seasons. They are timeless, ethically made, classic pieces that can be passed down to siblings, cousins and friends. They are made to be worn and played in with comfort and style in mind. They are made with so much love and thought.
Little Acorns ToysMichelle is the mother of two wheel-obsessed boys and founder of Little Acorns Toys. Little Acorns is a Sydney based, family run business, that was conceived from her desire to help enrich playtime (and learning) for her own kids. From here, they now have a range of high-quality beautiful wooden toys that all children can enjoy.
Ari Collectiveis a small business specialising in wall decals, personalised kids aprons and highchair accessories with fun and colourful patterns. All fabric products are handmade with love by Alina in her home in Perth, Australia. Alina started Ari Collective after her son was born because she found it hard to find good quality, colourful clothes for him to wear. There seemed to be a lot more choice for cute girls clothes than for boys. It has since evolved to focus on fabric wall decals and highchair accessories.
Honeysuckle & LimeAri is the designer behind Honeysuckle and Lime. Her career before having children was in the textiles industry as a bedlinen designer and product developer. Honeysuckle and Lime now combines her love of textiles with the joy in creating, problem solving and hand crafting unique and beautiful products with her own hands. Honeysuckle and Lime’s virtual doors opened in 2014 and over the years the range has evolved to focus largely on keepsake textile pieces for family celebrations. Christmas is her personal favourite so you might notice a slight bias towards this celebration. Ari has a passion for reducing waste so all her products are designed with this in mind. They also use recycled or biodegradable packaging and are working everyday towards creating a plastic free supply chain.
Wolf & DakotaJess is the creator of Wolf & Dakota which she designs from her Melbourne home in Australia. After having her son Charlie in 2020, she decided to take time off from her job as an early years educator to take a chance. A chance at something she had been longing to do for years and years. Fast forward to 2022 and here she is, launching her very own label, Wolf & Dakota. Built from nothing but love, wild dreams & pure passion.
Maddex River is a Gold Coast based business specialising in handmade nursery mobiles. Amber is the founder and creator. The business was named after her two sons, Maddex & River. She started it after trying to find mobiles for her own nursery and realised there were very limited options. She has been creating these handcrafted pieces since 2015 and has really taken pride in the fact that something she has designed and created will hang in your little one’s rooms. Designing your baby’s nursery is a very special time in your journey as parents and she loves that she gets to have a tiny part in that.
Seven Islands Skincare was created by Anne Marshall, a beauty therapist and skincare creator. Just like when you are on holiday, her mission was to give your skin a break - from synthetics, chemicals, pollution and stress... she wants you to experience this every day. Seven Islands is skincare you can trust; and is free of carcinogens, toxins and hormone disruptors... and of course, it works.
Tidy Treasures develop products that store your child’s most treasured items. They make storage spaces for happy faces. They believe in the balance between play and tidiness. That is why their Storage Trucks are developed to be interactive with your child’s play. They are built to foster the connection between playtime and tidying up afterwards. They turn tidy into child’s play!
Zaylee & Me Natalie is the creator of Zaylee & Me and she represents the 'Me'. Zaylee is her 2 year old baby girl who inspired her to take a leap of faith on a long time dream. She has always loved babies and children so when deciding to start her own little small business, it was only fitting that it was in the space that she had loved for so long but lacked experience in - having Zaylee gave me that experience where she can relate to other mothers.