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Our Curated Brands


Winki Zinc was founded by Belinda, a girl who lives and breathes the ocean and the natural world. In every product she has made she has infused a little kindness, simplicity, sustainability and fun. Belinda has strived to produce a waste and plastic free business. She prioritises local ingredients, uses 99% biodegradable/recyclable packaging and lets nothing go to waste. At Winki Zinc they know the struggle to get sunscreen on your kids is real and that’s why they have made it easy and fun to apply. Winki Zinc is 100% natural, SPF30 and has been carefully formulated to provide long lasting protection. 

Henlee Co is owned and operated by Kendall and Dean. It is a small family run business located in Perth, Western Australia. They have a passion for beautiful interiors and functional products. This is why they have created their vegan leather mats, because they are both beautiful and functional. Henlee was created from the lack of leather or vegan leather accessories for children. Dean and Kendall saw a huge opportunity to design their own range that was stylish yet practical. 

Mae & Rae is a small business run by Corine in Australia. She was inspired by her two girls to design and hand make her own range of beautiful fabric bows and headbands. Her style is soft with subtle colours that will compliment any outfit while also being gentle and easy wearing for your little ones. 

Play Up is a children’s clothing brand designed and manufactured in Portugal. They are extremely passionate about everything related to childhood and the growth process. At Play Up, they believe that it is possible to guarantee the current needs of our society, without compromising the future of generations. They are committed to counter the frenetic pace of industrial production and focus on becoming an ecological brand. Most of the accessories and raw materials that are used in their garments are Standard 100, by Oeko-Tex, Class I certified, which means they are free of harmful substances and suitable for contact with babies' skin. 

Bobby G is an Australian kids fashion label founded by Georgie Bilder in Bondi, Australia. Bobby G provides little clothes for your little loves that have simple, minimal designs consisting of muted tones and modern prints. At Bobby G they are committed to provide comfort, durability and all made with beautiful organic cotton. Georgie apologises for the fact that your little babes will look even cooler than you! 

Precious April was created by Vanessa Shen in Brisbane, Australia. The arrival of Vanessa’s precious daughter, April, was the very happy ending to a long fertility struggle. This struggle reinforced her belief that every child is precious. Precious April is a children’s clothing line that is ethically made and designed from the heart to celebrate every mother and child everywhere. Each item is crafted of the highest-quality natural fabrics for enduring value. Precious April is proudly partnered with i=Change and gives back $1 from every sale to support kids & women in need. They are proudly supporting Starlight Children's Foundation, My Room Children's Cancer Centre and UN Women. 

Mini & Boo is a small business created and run by Abby, a mum to three girls in Melbourne, Australia. Her drive to create a low toxin and eco friendly environment for her daughters helped to build Mini & Boo. Abby felt inspired to provide non-toxic plates, cutlery, bibs and more to not only her own children but to those across Australia and New Zealand. 

Le Edit is a children’s clothing line created by Bianca, a mother of five in New Zealand. Le Edit is Organic + Merino + Unisex. All Bianca’s designs are created for her own children, hence why she will only use the highest quality natural fibres, GOTS Certified Organic Cotton and super soft 100% Merino Wool. Her whole range is unisex so that they can be handed down from children to children, no matter the gender. 

Lane & Co was founded by sister duo Nikki and Bec in Brisbane, Australia. They have created the quirky brands Lacey Lane and My Brother John. The collections they have created are to assist and inspire the younger generation to have the confidence to wear their individuality on the outside. The girls have chosen factories that are a step above any other, with regular visits and excellent relationships.  Their fabric is ethically sourced through their leading factory who adheres to meet all requirements of ethical practices and procedures.

Hunter Willow & Co was founded by Laura a FIFO wife and mum to three little ones. On her hunt for cute matching pj’s for her and the fam she came to realise that there was a gap in the market and this is how Hunter Willow & Co was born. The gorgeous pieces we have chosen for Arlix + Hufie are all GOTS Certified so ethically sourced and lusciously comfortable for your little one to sleep in.

Natural Rubber Soother company prides themselves on providing natural and safe items for your baby. They produce and source a number of key items that will help your baby grow from new born to toddler. Their most famous product is the Natural Rubber Soother, a unique dummy made from a single piece of natural rubber, providing a more hygienic and safe way to soothe your baby. 

BIBS Denmark provide dummies that are a favourite for both mums and babies. They have been successfully on the market for more than 30 years. The classic and stylish BIBS dummy has been extremely well received worldwide and are also recommended by hospitals and children’s health nurses. All dummies are 100% free from BPA, PVC and phthalates. All products from BIBS are designed and manufactured in Denmark.

Seeds of Tomorrow was founded by a mum of a young child, lover of nature and a big believer in the power of positive thoughts and daily affirmations. Her wish was to create an activity that would bring these two loves together. Her dream came true when Seeds of Tomorrow was born and she could provide children and parents with the overwhelming benefits of affirmations, exploring and nurturing nature.  The activities she offers allow kids everywhere to participate in from start to finish.They are gentle on our environment and brings about an awareness of self and connection to nature.

FLATOUTbear is proudly Australian owned by sisters Sarah & Prue from Sydney. They started their business in 2001 after growing up with their own sheepskin bears. FLATOUTbears are not only loved here in Australia they are also being loved & cuddled all over the world. They have a huge fan base, including celebrities, which is due to them being made from 100% Australian sheepskin. FLATOUTbears are the perfect natural comforter as they are anti-bacterial, plush and luxurious. Sarah & Prue support CEDAC, a non-government agency that provides schooling and healthcare to children of Cambodia.

Pop Ya Tot is a family owned business in Australia. It is a highly regarded baby Bedding and Linen boutique after only a few years of being operational. All of their products are certified organic cotton and ethically made. The founder is obsessed with patterns and after having her children she struggled to find the right swaddle and sheet designs, this is how Pop Ya Tot was born.

Nudie Bumm family are lovers of the ocean, chasers of the sun, travel a lot and dream big. They pride themselves on being an environmentally sustainable and eco-conscious brand. They value quality, comfort and are passionate about the environment. This is why they have chosen to use ECONYL® regenerated nylon, which is a recycled nylon sourced from discarded fishing net and ocean plastics. The manufacturing of their products are all ethical and they share a common vision of sustainability, accountability and transparency with their factory. Nudie Bumm donates 1% of their yearly sales to the Ocean Conservation.

Kiin Baby was founded in 2019 by Rose and her mum Merrill. While pregnant with her first child, Rose dreamed up the perfect products for her nursery. Her dream was based upon gender neutral designs and styles. At Kiin Baby the ladies pride themselves on taking inspiration from the natural world and at the same time leaving behind a minimal footprint. All materials are sourced from natural materials and safe.

Dove & Dovelet were established in 2014. They were the first to incorporate Eco wood and BPA free silicone into teething rattles and jewellery. They have now expanded into a wide range of eco-friendly and toxin free items. They pride themselves on being minimal and functional.

Crywolf was founded by artist and graphic designer Natalie Meldrum. In 2018 Natalie embarked on a journey to create a children's label with the founding vision of getting kids outdoors and providing them with the outerwear to do so. Crywolf rainwear is fun, functional, sustainable, big on style and when the rain sets in they have kids covered. As part of their journey, Crywolf are committed to safeguarding our children's world. They support responsible production practices and seek to offer customers eco-friendly products whenever possible.

I dig denim is a Gothenburg based Swedish denim brand for babies, kids, and women, founded in 2009 by the designer Hanna Clavegård. Her dream was to design a unique look based on great quality denim and with a touch of Scandinavian design. They are inspired by the beautiful Swedish coastline with the wild ocean, eroded rocks and deep blue water. Her vision is to create unique clothing highlighting the DNA of I dig denim. The environmental and ethical aspects are extremely important for the team at I Dig Denim so they continuously work hard to find the best manufacturers who can provide organic fabrics.

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